OUR ROOTS:
Tradition and Authenticity
Where Every Thread Tells a Story
Welcome to the heart of Pequra, where our journey began in the rich tapestries of Mirzapur, a hub of ancient carpet weaving traditions. We marveled at the dedication and passion of local artisans, who seamlessly combined centuries-old techniques with timeless designs. Every carpet we curate is imbued with their heartbeats, echoing tales of tradition, dedication, and artistry.
Our Vision:
Luxury and Individuality
Crafting Spaces, Weaving Dreams
At Pequra, a carpet isn’t just a decorative piece; it's a reflection of your identity. Our curated carpets transcend their materialistic value, emerging as art pieces that mirror personal stories, individuality, and luxury. Dive into our world, where every design is meticulously crafted to resonate opulence, comfort, and personal expression.
Our Promise:
Sustainability and Empowerment Beyond Carpets –
A Pledge for Tomorrow
We’re not just about beautiful carpets; we’re about crafting responsibly. Our commitment extends to the hands that breathe life into our carpets. We champion sustainable practices, empower local communities, and ensure that our actions today leave a positive footprint for generations to come.
Join the Pequra Family
With Pequra, you're not merely buying a carpet. You're investing in heritage, imbibing luxury, and endorsing a sustainable future. As you step into our realm, you join a community that values authenticity, cherishes handcrafted mastery, and relishes in sculpting spaces that are a testament to style, sophistication, and substance.
Discover our world, embrace our vision, and let your space tell a story. Welcome to the Pequra family.
Brand Story
"Born from a love of traditional Indian craftsmanship and a commitment to ethical trading, Pequra embarked on a journey in 2018. Founders Amit and Maya, inspired by their family's rich history in the handmade carpet industry, envisioned a brand that would marry luxury with social responsibility. Over the years, Pequra has transformed homes with their exquisite pieces, while uplifting and empowering a community of artisans. Every milestone reached is a testament to the harmony between skilled artisanship and ethical, sustainable business practices."
Brand Promise:
"At Pequra, we promise more than just luxurious home decor. We pledge to deliver handcrafted pieces steeped in Indian heritage, created under ethical and sustainable conditions. Each Pequra product is a tale of craftsmanship, contributing to the prosperity of artisan families and preserving the beautiful tradition of handmade carpets and rugs."
Brand Positioning
"In the market of home decor, Pequra positions itself uniquely at the intersection of luxury and ethics. We cater to discerning customers who value not only the aesthetic appeal of their decor but also the story behind it. With each product, we offer the assurance of quality craftsmanship, a tribute to Indian heritage, and a contribution to a sustainable future."
Sustainability Statement
"Bringing all these elements together creates a holistic and compelling narrative for Pequra, embodying your commitment to preserving Indian craftsmanship and promoting sustainability. This comprehensive brand identity not only sets Pequra apart but also serves as a guideline for all your strategic decisions, interactions, and communications."
Customer Personas
"Meet our ideal customer, Devi. She's a successful professional living in an Indian metro, who values both style and sustainability. Devi is always on the lookout for unique pieces that speak of tradition and artistry. She believes in conscious consumerism and prefers brands that are transparent about their practices. For Devi and many others like her, Pequra is not just a purchase; it's a commitment to preserving art and supporting artisans."
Visual Identity
"Pequra's visual identity is a blend of sophistication and authenticity. Our logo, a stylized 'P', embodies the elegance and precision inherent in our products. The deep, earthy hues in our color palette represent our commitment to sustainability, while the refined typography signifies our dedication to quality. Our imagery is vibrant and compelling, showcasing the beauty of our products and the craftsmanship behind them."